Friday, August 24, 2007

The Porn Myth


At a benefit the other night, I saw Andrea Dworkin, the anti-porn activist most famous in the eighties for her conviction that opening the floodgates of pornography would lead men to see real women in sexually debased ways. If we did not limit pornography, she argued—before Internet technology made that prospect a technical impossibility—most men would come to objectify women as they objectified porn stars, and treat them accordingly. In a kind of domino theory, she predicted, rape and other kinds of sexual mayhem would surely follow.


The feminist warrior looked gentle and almost frail. The world she had, Cassandra-like, warned us about so passionately was truly here: Porn is, as David Amsden says, the “wallpaper” of our lives now. So was she right or wrong?

Not Tonight, Honey. I'm Logging On.: Internet porn is everywhere; even "nice" guys are hooked. So where does that leave their girlfriends? By David Amsden (October 20, 2003)

The New Position on Casual Sex: The rise of Internet dating has brought a sexual openness (not to mention one-night stands) to the younger generation not seen since the seventies heyday of Maxwell's Plum. But can there be too much of a good thing? By Vanessa Grigoriadis (January 13, 2003)

She was right about the warning, wrong about the outcome. As she foretold, pornography did breach the dike that separated a marginal, adult, private pursuit from the mainstream public arena. The whole world, post-Internet, did become pornographized. Young men and women are indeed being taught what sex is, how it looks, what its etiquette and expectations are, by pornographic training—and this is having a huge effect on how they interact.

But the effect is not making men into raving beasts. On the contrary: The onslaught of porn is responsible for deadening male libido in relation to real women, and leading men to see fewer and fewer women as “porn-worthy.” Far from having to fend off porn-crazed young men, young women are worrying that as mere flesh and blood, they can scarcely get, let alone hold, their attention.



Here is what young women tell me on college campuses when the subject comes up: They can’t compete, and they know it. For how can a real woman—with pores and her own breasts and even sexual needs of her own (let alone with speech that goes beyond “More, more, you big stud!”)—possibly compete with a cybervision of perfection, downloadable and extinguishable at will, who comes, so to speak, utterly submissive and tailored to the consumer’s least specification?

For most of human history, erotic images have been reflections of, or celebrations of, or substitutes for, real naked women. For the first time in human history, the images’ power and allure have supplanted that of real naked women. Today, real naked women are just bad porn.

For two decades, I have watched young women experience the continual “mission creep” of how pornography—and now Internet pornography—has lowered their sense of their own sexual value and their actual sexual value. When I came of age in the seventies, it was still pretty cool to be able to offer a young man the actual presence of a naked, willing young woman. There were more young men who wanted to be with naked women than there were naked women on the market. If there was nothing actively alarming about you, you could get a pretty enthusiastic response by just showing up. Your boyfriend may have seen Playboy, but hey, you could move, you were warm, you were real. Thirty years ago, simple lovemaking was considered erotic in the pornography that entered mainstream consciousness: When Behind the Green Door first opened, clumsy, earnest, missionary-position intercourse was still considered to be a huge turn-on.

Well, I am 40, and mine is the last female generation to experience that sense of sexual confidence and security in what we had to offer. Our younger sisters had to compete with video porn in the eighties and nineties, when intercourse was not hot enough. Now you have to offer—or flirtatiously suggest—the lesbian scene, the ejaculate-in-the-face scene. Being naked is not enough; you have to be buff, be tan with no tan lines, have the surgically hoisted breasts and the Brazilian bikini wax—just like porn stars. (In my gym, the 40-year-old women have adult pubic hair; the twentysomethings have all been trimmed and styled.) Pornography is addictive; the baseline gets ratcheted up. By the new millennium, a vagina—which, by the way, used to have a pretty high “exchange value,” as Marxist economists would say—wasn’t enough; it barely registered on the thrill scale. All mainstream porn—and certainly the Internet—made routine use of all available female orifices.

Saturday, August 4, 2007

Introducing... Smack-'em-Upside-The-Head Copy... The Latest, Greatest Way to Close A Ton of Sales Under Certain Circumstances

The following post is for Mature Audiences only. That means if you are under 18, bookmark this item and come back when you get old enough.

I say that not because we're talking about a lot of money -- don't be too surprised if in the near future we hear about the first under-18 billionaire -- but because we're talking about foul language.


Now don't get me wrong. You could find language 10 times fouler on TV just about any night, or in a wide variety of PG-rated movies.

But in copy, the world is a little more conservative.

Uh... make that was a little more conservative.

My both-guns-blazing mentoring client, copywriter Vin Montello, recently wrote a sales letter with some pretty sassy language in it. The old rules of copy said, "don't cuss."

Vin thought that approach for this product and to this market - young people (20s - gen y) who have had it up to here with bogus claims about Internet marketing... and can be sold by straight, even crude, talk that acknowledges their frustration and offers a hard-core, no-punches-pulled alternative.

Before I give you the sales numbers on this letter (which pencils out at somewhere between half a million and three-quarters of a million dollars in four days), let me show you the first few paragraphs. The letter is no longer online, for an interesting reason I'll cover very soon. I got Vin to send me the code and I put up an image of the first version on my site. To see it, click here.

The first version of this letter went to a house list. "1000 sales in 90 minutes," Vin writes in an email. "Somewhere between 4000 and 5000 in 4 days."

The product was $77. There was an upsell for $67 additional, and more than 50% of buyers opted for the upsell.

Now, here's the kicker...

The blue-nose censor in this drama turns out to be my old friend Clickbank. (I say "old friend" because I've made enough from Clickbank to buy a small house... though not in San Francisco!)

What happened was when Clickbank saw words like "bullsh*t" and phrases like "make Google your b*tch," they wagged their corporate finger and said, "no, no, no."

Something about this letter didn't pass their standards. So Vin's client dutifully made the required alterations and got the letter approved. It is still making handsome heaps of money today.

You can see the revised, "cleaned up" version at www.projectblackmask.com

A question to think about: Will this work for your market? Probably not. But I think the important point is that while the essence of human nature changes very little over time, rules and assumptions about what works in copy are changing all the time. Keep your eyes open and your ear to the ground.

The City of Cagayan de Oro

Like places and cities elsewhere and somewhere around the world, Cagayan de Oro City, is an unknown urban center.
The city is a port capital in one of the Philippines premier cities in the Southern Philippine Island of Mindanao.
It has a population of over 700,000 people and the trading hub of its upland surrounding cities and province of Mindanao's landlocked agricultural district of Bukidnon, home of the world's famous Del Monte products.
There are many commercial landmarks in neighboring areas in Cagayan de Oro City which have not been given exposure by traders of imperial and multi-national companies in Manila.
Probably, this is done in order to dupe international financial institution into believing that all sources of world class products in the Philippines come from Manila. Bull!
Aside from Del Monte, the world's acclaimed Nestle' has their production line based in Cagayan de Oro City, too.
Again, people around the world are unaware that Nestle chocolates, cream milk and flakes are made and produced in Cagayan de Oro City.
The internationally acclaimed "corn oil" products are basically manufactured in Cagayan de Oro City, too.
The city is the capital of Misamis Oriental, a province in North Mindanao whose name was Christened by the early Spanish colonizers in the Philippines.
By the way, Cagayan de Oro is a Spanish term which means "river of gold." It got its name from Spanish colonizers who originally settled in the marshlands of the city backed in the 1800s' where gold nuggets and large deposits of alluvial gold are extracted from a naturally rich, crystal clear river that cut across the urban capital toward the famous Macajalar Bay, one of the country's deepest port harbors.
Its story of a warlord chieftain who shouted invectives to a tribal nemesis after her daughter was abducted and married to were historical deception created by residents in their bid to justify the name of their place. That's their way of selling the city to an unwary tourist. I personally did not agree, much less, adhered to this kind of tourism marketing.
Anyway, there are a lot of things Cagayan de Oro could offer to any meticulous visitor coming from the world's remotest capital in Africa to the world's cosmopolitan center of New York City in the United States of America.
The city offers state-of-the-art communication and accommodation facilities. It has two major company provider of broadband products. It's cabled television networks cover more than a hundred Channels, practically staring at every nook and cranny of the Earth.
There are hotels an inn in the city that could compete or much better than any internationally acclaimed hotels around the world. The price? Less than $100!
Next time you ever come to the Philippines, come and see Cagayan de Oro City. It's an hour travel by plane from Manila international airport. Its one way airfare ticket is only about $40 or less.
One could also take a passenger vessel with the same amount of fare but it would take 24-hour travel by sea before reaching the seaport of Cagayan de Oro City. ###